Have you seen the 1993 movie Groundhog Day with Bill Murray, where he finds himself inexplicably living the same day over and over again? Do you ever feel like Bill Murray? Do you sometimes find yourself and your business in the same place, year after year?
Many entrepreneurs, business owners and leaders start the year off with the best of intentions – taking time in December or January to set goals and make plans for everything you’re going to accomplish in the coming year. Maybe it’s increasing growth or profitability, maybe’s it’s launching a new product or service, maybe’s it’s solving some lingering issues with your people or adding a key new position, maybe it’s the company breaking through to the next level, or maybe it’s taking control of your time and getting more peace and balance in your life.
Then life happens, business happens, issues and challenges arise – I call this getting hit by “dodgeballs”. The next thing you know, it’s Labor Day, Halloween or Thanksgiving and you stumble across the plans you made at the beginning of the year. You grind to make some progress by the end of the year – like college students cramming for a final exam. You manage to get a few of your original goals addressed, but not many of them.
You swear this is the last year this is going to happen, and that things will be different next year! And then the same pattern happens again the next year. It’s like Groundhog Day, year after year. Some years are better than others, but rarely do you seem to accomplish everything you said was important to get done.
To overcome this Groundhog Day endless loop of not getting their goals and plans accomplished, I teach my clients
how they can gain significantly better traction. First, everyone must set specific, measurable priorities. Second, you must meet better as an organization. In companies running on EOS® (the Entrepreneurial Operating System®)
these two essentials are called Rocks and a Meeting Pulse™.
Rocks
Early in the EOS Process® when working with my clients, I facilitate a series of discussions with the leadership team to first establish their clear longer-term vision for the organization – where we’re going to be in 10 years (we call it our 10-Year Target™). Then we bring it “down to the ground” one step further, and establish our 3-Year Picture™ – where do we need to be just 3 short years from now, to be ontrack for our 10-Year Target?
Then we bring it “down to the ground” another step further, and establish 3 to 7 priorities for the year, we call them Goals. What must we accomplish this year, to be ontrack for achieving our 3-Year Picture in just 3 short years?
Then we again bring it down to the ground one final step, and establish 3 to 7 priorities for the Quarter. We call these priorities “Rocks” and we create a 90-Day World®. Instead of being overwhelmed by the huge tasks of accomplishing everything in our 3-Year Picture this year, or accomplishing all of our Goals in our 1-Year Plan this month or even this quarter, we simply break them down into more manageable pieces called Rocks. Then we keep everyone’s attention focused on getting their Rocks done over the next 90 days. My clients find Rocks create a short-term focus. To the degree everyone can stay laser focused on completing their Rocks, you’ll be gaining traction towards your goals and longer-term vision.
Meeting Pulse
Gino Wickman (creator of EOS and founder of EOS Worldwide) found in his own family’s business, and again when working with other members of the Entrepreneur’s Organization (EO), that you could get the leaders of the company together for a full-day offsite meeting and get them all on the same page. But 90 days later, for some reason, the team would start to sway off track and lose focus.
Gino found he then had to hold another full day meeting and pull everyone back together. Ultimately, he found it was just human nature, and 90 days is about as long as a we can stay focused as human beings. Seeing this cycle over and over again, Gino built a great Quarterly Meeting Pulse into EOS, where the team gets together every 90 days for a full-day meeting (preferably offsite). And he developed a powerful quarterly meeting agenda, which includes (in summary): Segue, Reviewing the prior quarter, Reviewing the vision and the plan (using the V/TO™ tool), Establishing next quarter’s Rocks, Tackling key issues, Next steps and Conclude.
Gino also built a great Annual Meeting Pulse into EOS, where an extra day is added to that quarter’s meeting, thus creating a 2-day Annual Planning Meeting. And he developed a powerful annual meeting agenda, which includes (in summary): Segue, Reviewing the prior year and quarter, Team health building, SWOT (Strengths, Weaknesses, Opportunities, Strengths) analysis, Reviewing and resetting the vision and the plan (using the V/TO tool), Establishing next quarter’s Rocks, Tackling key issues, Next steps and Conclude.
Finally, we narrow the meeting pulse from quarterly down to weekly. Implementing a great weekly Meeting Pulse will create traction and help you execute on the vision. Once the quarterly priorities (Rocks) are set, the team meets weekly to drive focus and accountability, to solve issues and communicate. We call this the Level 10 Meeting™. Gino developed a powerful agenda for this weekly Level 10 Meeting, which includes (in summary): Segue, Scorecard review, Rock review, Customer/employee headlines review, To-Do List review, Solving issues (we call it IDS™ – Identify, Discuss and Solve) and Conclude.
The Weekly Meeting Pulse is your opportunity to make sure that everything is on-track. If something is off-track, you work to get it back on-track. If you’re on track for the week, then your on-track for the quarter. If you on track for the quarter, then you’re on-track for the year, and so on.
Avoiding Groundhog Day
Establishing specific, measurable priorities (Rocks) for everyone every 90 days, and having a great Meeting Pulse (Annually, Quarterly, Weekly) helps companies gain significantly more traction for achieving their vision, and eliminates the feeling of Groundhog Day and finding yourself and your business in the same place, year after year.
If you’d like to learn more about Rocks and Meeting Pulse, and how companies running on EOS gain more traction and avoid the Groundhog Day feeling, please contact me.